Reston Soccer Sports a New Logo


Once again, my passions collide in this new logo for Reston Soccer Association. I guess being a coach, age-group commissioner, and board member wasn't enough for me, because I had to add the organization's visual identity to my list of duties (Actually, the other board members do a hell of a lot of work so this was the least I could do to keep up with them!). They have been a great group to work with and, while there have been some hiccups along the way (who knew patches could be so difficult?), it's been a great experience and so much fun to see the new logo on jerseys, magnets, fliers and more. My son is none too thrilled that only the travel players get color logos on their jerseys, but I don my coach's jersey with extra pride seeing that beautiful logo on it.

The old "Helvetica Man" logo

One of the challenges with a pro-bono (of course I didn't charge them!) like this is to follow the same process you would with a paying client. I deliberately presented it in a way that would show that I took the project seriously and had only come to the final idea through careful consideration. With no skin in the game, money-wise, it's easy for a pro-bono client to say "No thanks" and walk away. Thankfully, in this case my hard work paid off and, with a few minor tweaks, the idea I presented was the one that was approved. Below is my complete presentation — with explanations for each element in the new logo — in case you're interested. (Click on each to enlarge.)



















14 comments:

Unknown said...

unique and amazing logo. Perfect border and colors.

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Unknown said...

Hey....Great Blog

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Anonymous said...

Reston Soccer sports new logo is far better from the old logo. There is a good combination of green and blue color in the logo. I am a Graphic designer and you can check my designs at logo design brisbane

Billa said...
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Magento Web Developers said...

The Design of Logo is really good.This should designed by experienced designers only.
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Nice collections of logo designing.
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Zinavo Tech said...
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Unknown said...

The logo was really very attractive and looks awesome to see.
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Unknown said...

Beautiful and lovely blog. Every logo designers should following the rules and implement the factor of this blog for creating the best logo to the website or company.
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Unknown said...
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Ancy merina said...
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