Reston Soccer Sports a New Logo


Once again, my passions collide in this new logo for Reston Soccer Association. I guess being a coach, age-group commissioner, and board member wasn't enough for me, because I had to add the organization's visual identity to my list of duties (Actually, the other board members do a hell of a lot of work so this was the least I could do to keep up with them!). They have been a great group to work with and, while there have been some hiccups along the way (who knew patches could be so difficult?), it's been a great experience and so much fun to see the new logo on jerseys, magnets, fliers and more. My son is none too thrilled that only the travel players get color logos on their jerseys, but I don my coach's jersey with extra pride seeing that beautiful logo on it.

The old "Helvetica Man" logo

One of the challenges with a pro-bono (of course I didn't charge them!) like this is to follow the same process you would with a paying client. I deliberately presented it in a way that would show that I took the project seriously and had only come to the final idea through careful consideration. With no skin in the game, money-wise, it's easy for a pro-bono client to say "No thanks" and walk away. Thankfully, in this case my hard work paid off and, with a few minor tweaks, the idea I presented was the one that was approved. Below is my complete presentation — with explanations for each element in the new logo — in case you're interested. (Click on each to enlarge.)



















14 comments:

sheve watson said...

unique and amazing logo. Perfect border and colors.

Business logo design

Ganesh kartik said...

Hey....Great Blog

design logo

Annica said...

Reston Soccer sports new logo is far better from the old logo. There is a good combination of green and blue color in the logo. I am a Graphic designer and you can check my designs at logo design brisbane

siva s said...

Great collections, Those logos are really inspiring.Bangalore Web Designing Company | Web design bangalore

Magento Web Developers said...

The Design of Logo is really good.This should designed by experienced designers only.
Magento Experts India | Magento Programmers India

Web Developing Services said...

Nice collections of logo designing.
Web Design Company | Web Development Company

Swarupa Zinavo said...

Zinavo Technologies is the leading Web Design Company in Bangalore,along with web design,web development and Search Engine Optimization and Social Media services for your Business website.
Web Design Companies Bangalore | Web Development Company India

siva shankar said...

The logo was really very attractive and looks awesome to see.
Responsive Web Design Companies | Responsive Web Design Services

Rowan Voigt said...

Beautiful and lovely blog. Every logo designers should following the rules and implement the factor of this blog for creating the best logo to the website or company.
Logo Design Brisbane
Web Design Brisbane

Sathiaja Sarah said...

Your web site is your storefront window on the World Wide Web. It must grab the viewer's attention and be clear, all in a matter of seconds. Otherwise, it's onto the next site listed on the search engine.
see more details:website design Massachusetts

Rumon Mridha said...

One of the biggest problems that internet marketers are often facing after setting up their website is, not knowing the most effective web design that will attract the attention of their target market.
web design brisbane

Rumon Mridha said...

If you are a business website owner and you feel that you are not getting enough traffic, then there must be something wrong with the construction of your website.
web design brisbane

Kereana K said...

Amazing blog! It was such a valuable information. Thank you for sharing.
software companies in Hubli Dharwad | Hubli It companies | It companies in Hubli

Hosting Safety said...

Creative logos, Great job...!

Shared Hosting India | Best Web Hosting India | Shared Hosting companies India