Invision.tv is a web-based application that allows you to find, watch and interact with videos from across the web. Working for the fine folks at Ollie Interactive, I created a logo and identity that reflects the idea of choice and selection. Additionally, the client is an Apple enthusiast and his main request was that the logo express the same feelings of friendliness and ease-of-use that come through in Apple's identity (easier said than done!). Starting out as a flower, the shapes evolved into television screens in different colors in a wheel reminiscent of a ViewMaster (remember them?) that turns as you make your selection.
Many times, I know a logo is right when I can imagine how it might be animated — not for the sake of animation, but to further express the client's story. Often, it doesn't turn out as I envisioned it, but I was delighted when Ollie's interactive magicians brought it to life. Simple, but highly effective! Check out invision.tv at — you guessed it — www.invision.tv. If you're looking for top-notch interactive work by wonderful people, visit www.ollieinteractive.com.