Invision.tv

Invision.tv is a web-based application that allows you to find, watch and interact with videos from across the web. Working for the fine folks at Ollie Interactive, I created a logo and identity that reflects the idea of choice and selection. Additionally, the client is an Apple enthusiast and his main request was that the logo express the same feelings of friendliness and ease-of-use that come through in Apple's identity (easier said than done!). Starting out as a flower, the shapes evolved into television screens in different colors in a wheel reminiscent of a ViewMaster (remember them?) that turns as you make your selection.

Many times, I know a logo is right when I can imagine how it might be animated — not for the sake of animation, but to further express the client's story. Often, it doesn't turn out as I envisioned it, but I was delighted when Ollie's interactive magicians brought it to life. Simple, but highly effective! Check out invision.tv at — you guessed it — www.invision.tv. If you're looking for top-notch interactive work by wonderful people, visit www.ollieinteractive.com.

Ollie Interactive

Formerly Gildea Media Group, they came to me needing not just a new logo, but a new name as well. Ollie was ultimately chosen to reflect their friendly, energetic personality and the logo was designed to emphasize technology and interaction. The circular motif also gives them something to build their identity on. One thing I always consider when naming a company is how it will sound when you say it when picking up the phone: "Hello, Ollie Interactive..." This logo and the stationery package that went with it won a Certificate of Merit from the Art Directors Club of Metropolitan Washington's 2007 Annual Show. It is shown here in two configurations, or "lock-ups," for different applications.

R. Dale & Company

R. Dale is a company that sells GPS devices, though at the time this was designed, they were leaving the possibility open that they might expand into other areas. The monogram I created was designed have a distinctive, energetic feel without getting too specific with the imagery. The D shape can be seen as a road — a nod to the GPS products — while being abstract enough that it could represent other things as well.

Evergreen Systems

Evergreen is an IT company and when they came to us (I worked with another designer on this project), they had an identity that looked anything but tech. The old logo featured a series of triangles that made another, larger triangle. Nothing horrible, but somewhat clunky and, when combined with a deep green color and a plain, sans serif typeface, it all looked rather drab.

Our solution wasn't terribly radical, but was totally in keeping with Evergreen's philosophy of streamlining the IT process. By eliminating all but one triangle, pairing a new, brighter green with a more techy silver, and creating a unique logotype, we were able to breathe new life into their identity. Noticing that the triangle symbol could read as either a tree (an evergreen, of course) or an upward-pointing arrow, we added the tagline "IT that aims higher" to emphasize Evergreen's forward-thinking approach to IT.

Mediaworx

MediaWorx billed themselves as media brokers for the digital age, able to seamlessly handle everything from traditional printing to exhibit and multimedia production. The logo started as a combination of the letters M and W which serendipitously looked like an infinity strip. I'm a firm believer that a successful logo can (and should) be the building block to an organization's entire identity. In this case, the inifinty strip led to me creating their tagline: "One source. Unlimited Possibilities."

Sphere of Influence

Sphere of Influence is an IT company that specializes in fixing projects that have gone bad in some way. IT companies are notoriously hard to design for because most do the same thing with very little differentiation. Luckily, the folks at Sphere had a lot of personality and wanted something that would stand out from the crowd of "swooshy" tech logos that were in vogue at the time. We gave them something dignified and confident with a touch of tech. Designed while I was at Hinge.

Trioh Consulting

Trioh provides technology consulting and wanted something that would fit in nicely with that sector. Three triangles combined to form another triangle, all moving upward seemed to fit the bill nicely. Again, it helps to have a nice name to work with. Designed while I was with Grasp Creative (the predecessor to Hinge).