Buddha Scoots

Buddha Scoots is an entrepreneur's idea for a store that sells both scooters and the scooter lifestyle. The request was for something that would reflect certain Buddhist characteristics — without looking overtly religious — and could be easily made into a medallion for the front of a scooter. The eye is a recurring symbol in Buddhism and in the pupil is hidden a yin-yang symbol and the company's initials. Like with Phoenix-Factor above, I put more "stuff" into this logo than is typical for me, but I really like the various layers of information in this one.

Above is one of the ideas I presented for the Buddha Scoots logo. Though I know it was perhaps too subtle, I still really love the reference to the round-bellied Buddha that many of us are familiar with. It makes me smile every time I see it!

Linden Mills

Linden Mills is the new name of a southern-Virginia kitchen cabinet company. The new owner wanted to move them into the high-end market and needed a logo and identity that would reflect this positioning change. A logo's primary purpose is to identity, not necessarily tell exactly what a company does or sells and since kitchen cabinets are basically fancy boxes, I steered the client toward emphasizing "high-end" more than anything else. After some back-and-forth, I cooked up a fancy F combined with a leaf in a seal that resembled a saw blade, and the client knew we had hit the mark.