Jagtiani + Guttag

Ajay Jagtiani is an intellectual property attorney but he's unlike any lawyer I've ever worked for (and I've worked for quite a few over the years). When I presented him the concepts for his new logo, there was one idea that I thought was "the one" so I did something a little different. I made him a spiral-bound book that showed how I got to that idea, making my case for why I thought he should go with it. It was a bit of a risk, but somehow I knew Ajay would appreciate the effort. From that small start-up he has grown to a firm with offices in three cities and I'm proud to have been there at the beginning. I developed the tagline along with the logo while I had my company, Fuller Designs.

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