I haven't featured other people's work yet on this site, but was totally captured by how this 2-part video of the Obama logo design process reflects my own views on logo and identity design. Whether you voted for Obama or not, I think we can all agree that his campaign's identity was one of the best ever, political or otherwise. On a personal note, this election was the first that my kids were old enough to really get interested in and the Obama identity was something they could actually relate to. Plus, it was another opportunity to talk about what Daddy does for a living (I always cherish those conversations). I'm turning them into astute logo observers!
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