Chippewa is a Native-American, veteran-owned business doing consulting work for the Federal Government. It would have been easy to fall into the trap of giving it a "native" look to it: you know, maybe some rough-looking type, or perhaps an arrowhead. Instead, I proposed — and the client agreed — that it should have a clean, professional feel without falling into stereotypes. After doing some research on the Chippewa tribe — and having the Gordon Lightfoot song "Wreck of the Edmund Fitzgerald" running through my head every time I thought of the project — I came up with a stylized C that resembled a leaf. I've been told that the stem of the leaf also suggests a bow.