MediaWorx billed themselves as media brokers for the digital age, able to seamlessly handle everything from traditional printing to exhibit and multimedia production. The logo started as a combination of the letters M and W which serendipitously looked like an infinity strip. I'm a firm believer that a successful logo can (and should) be the building block to an organization's entire identity. In this case, the inifinty strip led to me creating their tagline: "One source. Unlimited Possibilities."