Linden Mills

Linden Mills is the new name of a southern-Virginia kitchen cabinet company. The new owner wanted to move them into the high-end market and needed a logo and identity that would reflect this positioning change. A logo's primary purpose is to identity, not necessarily tell exactly what a company does or sells and since kitchen cabinets are basically fancy boxes, I steered the client toward emphasizing "high-end" more than anything else. After some back-and-forth, I cooked up a fancy F combined with a leaf in a seal that resembled a saw blade, and the client knew we had hit the mark.

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